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  • Writer's pictureMichelle Anaya

Facebook groups for coaches. Yay or Nay?

The coaching community is comprised of people from all over the world. There are a ton of micro niches for the word coach. Whether you are a fitness coach, energy coach or life coach, you can benefit from a Facebook group. Social media is essentially a free business building tool. You have to be willing to step out of your comfort zone in order to leverage this free tool. If the dream you have for your coaching business is to have a major impact on others, then you must do the uncomfortable when it comes to social media.

Even in my line of work (helping others with marketing), I have been a more behind the scenes person. In order to grow personally and professionally, we have to stretch ourselves beyond our comfort zone. So where do you start? If you haven't dipped your toes in the social media arena (yes, some coaches are more word or mouth and do not utilize social media) it can be hard to know where to start.

A community Facebook group is a great place to start building a community of ideal prospects. You need to find prospects who are ready that are ready to make a change and ready to work with you. Surprisingly, a Facebook group doesn't take a lot of work. Start with an outline of who your ideal client is. Then define your niche. Then build your Facebook community. Your community should be a solution to your niche's problems. For example: if you're a fitness coach, you are solving your ideal client's problem of losing weight by posting healthy recipes or fitness routines. Create a supportive space and bring your community together.

Your Facebook community can really be a place where you can interact and start gathering valuable data that can be used for future programs and products that can make you money. Your Facebook community is your audience. Your audience become clients. Keep your Facebook group open, not a secret group. The more people that can find you, the better. Remember it takes time to build an audience organically. Having a FB group is just a small piece of the social media puzzle.

Need more ideas on where to start with social media? Message me!


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