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  • Michelle Anaya

Copywriting Cheat sheet!






Before you send an email to your list, run through this checklist to ensure that it is as compelling as possible.

❏ Have you gotten into the mind of you reader? Do you know what their pains and struggles are?


❏ Are you sending the email at the best possible time?


❏ Is your subject line compelling and clickable?


❏ Are you using one of the subject line formulas to ensure that people want to open your email?


❏ Does your subject line create a “pattern interrupt” for the reader?


❏ Does your preview text add to your subject line?


❏ Is your name in the “From” section?


❏ Are you A/B testing your subject lines?


❏ Do you get to the point quickly with your email?


❏ Do you address the reader with “you” or “your?”


❏ Is your email focused on benefits over features?


❏ Is your email brief?


❏ How are you delighting your readers?


❏ Do you have a compelling call to action?


❏ Is your call to action obvious and unmissable?


❏ Have you optimized your email for mobile and tested it across different platforms and devices?


❏ Have you personalized the email, both in the subject line and in the email itself?


❏ Is your email conversational?

❏ Do you focus on the reader rather than yourself?


❏ Have you segmented your list appropriately?


Want to download this checklist? Click Here!

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